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The new class war: A wealth gap between millennials
  + stars: | 2024-04-26 | by ( Robert Frank | ) www.cnbc.com   time to read: +2 min
The wealth gap between rich millennials and the rest of their age group is the largest of any generation, creating a new wave of class tension and resentment, according to a recent study. According to the study, the average millennial has 30% less wealth at the age of 35 than baby boomers did at the same age. Yet the top 10% of millennials have 20% more wealth than the top baby boomers at the same age. The study finds that millennials — typically defined as those between the age of 28 and 43 today — have faced repeated financial headwinds. The millennials who "went to college, found graduate level jobs, and started families relatively late," ended up with "higher levels of wealth than Baby Boomers with similar life trajectories," according to the report.
Persons: Robert Frank, Rob Gruijters, Zachary Van Winkle, Anette Eva Fasang, Mark Zuckerberg, Sam Altman — Organizations: Boomers
Among high-income earners, Gen Z is most confident in their ability to get richer. Gen Z women are particularly confident in their ability to create wealth. The rest of Gen Z may not share this confidence. AdvertisementIt seems the rich are confident that they will be able to build wealth, and the affluent side of Gen Z is no exception. A gender breakdown reveals that 81% of high-net-worth Gen Z women, versus 69% of high-net-worth Gen Z men, expect to see their money grow — a deviation from the overall trend, which saw men more likely to indicate that their money would increase.
Persons: Gen, Knight Frank, Knight Frank's, millennials, Rich millennials Organizations: Liberty Street, Federal Reserve Bank of New, Business Locations: Federal Reserve Bank of New York
Instagrammable laundry rooms have become a new luxury status symbol for millennial homeowners. AdvertisementAdvertisementRich millennials are starting to splurge on a space in the home that has previously been neglected and hidden from guests – the laundry room. Homeowners increased spending on laundry rooms by 33% in 2021, according to a 2022 survey by Houzz, an interior design website connecting homeowners with renovation professionals. On social media, upscale laundry rooms are decked out with colorful tiles, marble counters, tongue and groove wall paneling, expensive hardware, an abundance of storage space, and even dog showers in some cases. Others are taking it up a notch with nearly $30 luxury laundry detergents from brands like The Laundress and of course, the firm favorite – the $40 Aesop handwash, perched by the butler sink.
Persons: They're, , Rich millennials, There's, Sarah Davies, Kate Guinness, there's, they've, Dina Bandman, Nina Magon, Priscila Forster, Forbes, Perrin, Rowe, pricey Organizations: Service, Instagram
Wealthy millennials are approaching their 40s and are starting their own families and buying homes. This is changing their perception of luxury and what they splash out on. Some are starting families or buying homes, and this is changing what luxury looks like to them. In the past, millennials were known to splurge on personalized experiences, brands that matched their values, and luxury apparel like sneakers and streetwear. Here are 10 new trends and status symbols for rich millennials:
Persons: millennials Organizations: Service Locations: Wall, Silicon
Luxury brands like Prada and Versace have launched pet collections in the past couple of years. Thirty percent of pet owners said they spent more on their pets and pet supplies in 2020 than in 2019. Courtesy of Anya HindmarchHindmarch's short-lived project is just the latest sign of the opportunities available in the upscale pet market, especially for dog owners. In summer 2021, Versace expanded its homeware collection to cater to pets, no doubt inspired by Donatella's own Jack Russell, Audrey. Heather GildroyPagerie, a luxury pet brand that just launched a collection aimed as much at humans as at dogs, hopes this will be the case.
Only 32% of older investors said the same. The wealthy millennials surveyed said they allocate 25% of their portfolios to stocks, compared to 55% for older investors. Cryptocurrency is popular among these millennials as well, accounting for 15% of their portfolios compared to only 2% for older investors. Wealthy millennials see cryptocurrency as the best investmentLooking forward, the wealthy millennial investors ranked cryptocurrency or digital assets, real estate, private equity, and direct investment into companies offer the "greatest opportunities for growth." Older investors favored US stocks, followed by real estate and equities in the emerging and international markets.
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